(John Shearer/Getty Images for People Magazine)
Lady Gaga attends the 25th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 27, 2019 in Los Angeles. 

Lady Gaga is an iconic pop star, songwriter, award-winning actress, philanthropist, activist and designer — and now she can officially add beauty boss to her long list of veritable titles.

In a futuristic video soundtracked by production heavyweights Bloodpop and Tchami, Gaga introduces Haus Laboratories, her new beauty brand, in a flurry of latex, leather, neon, glitter and gloss.

As Rihanna did with her game-changing, inclusive Fenty Beauty before her, Gaga encourages the embrace of individuality and expressing it through bold makeup and body art with her forthcoming collection of makeup.

You can read more at the source here: https://www.billboard.com/articles/news/8519257/lady-gaga-introduces-beauty-brand-haus-laboratories