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“To stage the show, you have to get the stage down a tunnel or a number of tunnels,” says Hamilton over the phone. “You start with, ‘How big is the tunnel? How many tunnels are there? And how much stuff can we get through those tunnels in the eight minutes that we have to set up this spectacle?'”

This year’s extravaganza presented a first-time challenge, though. “One of the guiding principals [of putting the show together] has been the fact that this year’s Super Bowl is in the daylight, so that has a big impact on the show because we don’t have a darkness or the power of lighting,” he says. “But we have the greatest light in the world which is, of course, sunlight.”

While Coldplay will swap the spotlight for sunlight on-stage at San Francisco’s Levi’s Stadium on Feb. 7, 2016, Hamilton kept their set list — the chart-topper’s catalog stems back to their 2000 debut Parachutes — in the dark. “Within any artist’s repertoire, there are big hits, big ballads, big energy and big emotion, and those songs are usually the most Super Bowl appropriate,” he offers.